Introducing 'Can Do Health and Care'
With so many organisations involved in the development of the ICS, and because no one organisation is leading this work, a brand has been developed to describe our approach to providing our local communities with high quality, better integrated services. We have avoided complex terminology such as STP or ICS in shaping our brand and have instead developed a logo that describes the way we aspire to work as a system – Can Do Health and Care. We will use the Can Do Health and Care branding when referring to the ICS or any plans or proposals for change relating to health and social care services across Suffolk and North East Essex. Can Do Health and Care for:
- people, means a health and care system that they are able to navigate with ease and take an even greater role in managing their own health and wellbeing;
- patients, means health and care services that work seamlessly together to meet their individual needs and values their time;
- staff, means an environment in which they are able to work together to deliver the very highest standards of care;
- organisations, means genuine collaboration – equally value their own success and that of the wider local health and care system.